66°North, Regent Street

We installed a discreet, high-quality audio solution for the UK flagship store of 66°North, a luxury Icelandic winter clothing brand, on Regent Street in London.

The audio solution consists of 15 Genelec 4020C compact installation speakers and 3 Genelec 7040APM active subwoofers, which are concealed behind the metal-fenced ceiling and individually controllable.

The result is an immersive sound experience that recreates the atmospheric soundscapes of the Reykjavik store and enhances the shopping experience.

We collaborated with Audiologic, the UK distributor of Genelec, and the Icelandic installation team to design and implement this exciting project.

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